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Lift & Co. is well cured for this year’s Expo
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Words by: Haley Boulanger

Like a finely cured cannabis, Lift&Co. Expo is ready to enter your mental faculties this May, with four days of forums, events and more. Lift&Co. Expo ‘22 hosts an array of workshops, speakers, influencers, networking spaces and exhibits to inspire. The line up includes the Lift Cannabis Business Conference, the brand new CannaVest North Investment Forum, and – an entirely new appreciation day for Budtenders. 

Welcoming thousands of industry professionals, as well as recreational and medicinal cannabis enthusiasts from across Canada and North America, Lift&Co. Expo festivities begin Thursday, May 12th with The Lift Cannabis Business Conference, where speakers focus on trending innovations from the inside of the industry – and regulations controlled from the outside of it.

lift&co expo 2021
Lift&Co Expo’21

On Friday May 13th, the expo doors swing open. After just a 6 month hiatus it seems like this is a reunion tour. Craft and premium cannabis brands, paired with health, wellness and a small side of psychedelics companies, make up a good portion of Lift&Co. Expo ‘22’s content menu on all three days. Another step forward in the entire discourse of these topics of interest which are undeniably taking more of a lead role in the present, and future of the cannabis marketplace. 

Social impact and corporate social responsibility (CSR) are sowing themselves into industry soil. Will companies keep pace with consumer research? Dr. Jenna Valleriani, the Director of Social Impact & Advocacy at megacorp Canopy Growth, is scheduled opening day to discuss CSR best practices and challenges for company growth while maintaining responsibility over their social and environmental impact.

Lift&Co. Expo ‘22 has dedicated more space to mingle and more time to liaison and learn from those who top your list of industry influencers. Amongst two stages and a discovery zone on the Expo floor, find yourself at the 4:20 reception to celebrate the day. Mingle here in real time with industry influencers you’ve been following online. 

Like Solonje Burnette – CEO and Co-Founder of Humble Bloom .
Or Anne Marie Fisher – CEO and founder of Cannawrite
How about Tom Different – CEO and CO-Founder of The Different Collective .

As the cannabis industry starts to settle on more solid grounds, so does the responsibility to acknowledge and invest in some of the biggest assets of the supply chain. Budtenders are always important, but on Saturday they are Very Important Budtenders (VIBs). Some of the perks include their own check-in line and special ticket price for Lift&Co Expo hall access on the 14th. The ticket includes the highly educational Budtending Masterclass, access to the CannaVest North Investment Forum, and swag.

Tamara Lilien, Head of Education for CannSell Ontario, is hosting the Budtending Masterclass. The live seminar touches on regional certification and accreditation options, such as becoming a cannabis sommelier and nuances in the lives of the  budtenders. 



We know you’ll want to be hashtagging #liftcoexpo and keep your content live at the WIFI lounge. Charge phones, check calendars and post shots throughout the day. Lift&Co Expo currently holds over 15 million social media impressions, and counting. Get your company noticed even more by booking your brand into a few interviews at the media center with Flush Mag, or our friends at High Canada Magazine

Time flew by, it’s already Sunday, aka Consumer Day. Lift&Co welcomes enthusiasts, patients and the canna-curious public to the buzzing expo floor. Join Jonathan Dekel, Freelance Journalist, as he explains ‘Cannabis Giving’ with Ian Kwechansky, CEO & Founder of LOOP/POOL – a non-profit artist collective that gives back to emerging content creators, musicians and artists.

Scope the brightly decorated expo showroom with hundreds of services and industry innovations, live entertainment, and prize giveaways.  A coveted destination for leaders from Canada’s top cannabis companies, Lift&Co. Expo ‘22 is slated to be anything but predictable.

Lift&Co. Expo now offers attendees an even greater opportunity to form strategic and financial alliances in the cannabis community. Lift&Co. Expo ‘22 ensures the opportunity for two full days of networking, with the simultaneous opportunity to engage in the highly anticipated CannaVest North Investment Forum

Making its Canadian debut, the investment forum connects budding and established cannabis companies looking to access capital with a slew of accredited investors. If you are an institutional investor or a cannabis owner, operator, brand or retailer, plan to be at the Forum stage on Friday & Saturday.  By the way, VIBs have special access on Saturday as well. The forum even discusses product packing and its much needed evolution over the last 3 years.

CannaVest North will showcase its own exclusive educational content. Two information packed days that delve into: consumer market insights and trends; investor due diligence and underwriting best practices; regulatory, compliance and legal considerations; and banking, cannabis SPACs, and angel-to-venture capital investing, says Lift&Co.’s 2022 Agenda

Lift&Co.Expo ‘22. Indeed that is what the Expo does – lift us up closer to the company we crave, the cannabis community we belong to, the products we have come to love. Tickets are up for sale at liftexpo.ca

See y’all at the Metro Toronto Convention Center May 12 – 15.