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Victoria Ashley, the woman behind Laundry Day Co.
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Do you remember the first moment Laundry Day was born (in you)? That first spark that started the fire?

Absolutely! My first solo trip into a smoke shop to “treat myself” to my first pipe was mortifying. I felt like I was out of place and like I had entered a space that I wasn’t welcome in. I didn’t feel safe to ask questions and I ended up spending my money on something I already wanted to hide under my bed. At that moment I knew I wanted to create a company that provided an experience that was the complete opposite of that. I wanted a company that provided beautiful designs found in approachable atmospheres and to create a lifestyle around the brand that people like me could relate to. 

What brought the name? The philosophy? 

I really wanted the brand name to embody how people celebrate themselves and their rituals. I see “Laundry Day” as the one day a week where you really just kind of veg out and take care of yourself! Have a bath, light up, do your laundry, prep your meals, whatever taking care of yourself looks like for you. Now imagine if we took care of ourselves like that every day… that’s where Laundry Day comes in.

 

What is your experience as a female entrepreneur in a male dominated industry?

At first, I definitely felt out of place, but that is why I started this company in the first place! There are so many incredible female-owned businesses in the cannabis space and that is really the community I align with. The community that has been built with this “new wave” of cannabis entrepreneurs has really fostered a supportive and inspiring space to really grow in. 

How does the love for the plant translate into the beautiful pieces of glassware? 

In my initial experience of wanting to purchase my own piece, I felt that there was a major disconnect between what was available and what I was looking for. After years of visiting doctors for IUD related health problems, this plant was the only helping me deal with chronic pain and falling asleep at night. I noticed how much it was helping my physical and mental health and I was proud of that, but I wanted to hide everything I owned related to cannabis.  This disconnect was something I felt daily and I wanted to create pieces that I was proud to display, that I actually WANTED to use and to suit my interest and my lifestyle. 

What does cannabis mean to you?

Cannabis is really a relaxing tool for me. At first, the plant was what helped my physical symptoms but now it is something that helps me unwind and be more present. I’m not much of a social consumer, but with legalization in Canada I feel lucky to have the opportunity to really test out what works for me. More recently, I have found that I am enjoying cannabis more socially and I think it can really bring people together.

What place do you call home?

My Bed. I could literally sit/lay in bed with my cat Punkin all day, every day.

 

During times of uncertainty, we want to spread a message of hope, but the type of hope that also comes with the heavy weight of awareness. What message do you have to share with readers who are looking to find that responsible hope, in being part of a better future ahead?

I think that all we can do is remember that we are all in this together. Now is the time to look to your community (whether that may be your friends, family, local community, etc) and if you feel like you can, see where you can give and if you are on the other end, ask for help. The amount of growth, support, and positive change that we’ve seen through all of this has been incredibly inspiring and eye opening.